Today you can’t think of social media marketing and not include twitter polls in your marketing strategy. Besides giving you first hand insight about how your audience feel, twitter polls is a trendy way of engaging with your audience.
Setting up a twitter poll won’t require any technical knowledge, in fact it’s as simple as posting a tweet. Follow this guide on how to set up a twitter poll.
- One you are on the twitter page navigate to the home option.
- Select the “write tweet” button located on the top-right corner of the screen (the box has a feather inside). Clicking this will expand the screen where normally you would write your tweet content.
- Now select the “Add Poll” button. The button is located just below the tweet box indicated by one vertical line intersected by three other horizontal lines of different lengths. After selecting this option, two blank poll options will display.
- The poll allows for options ranging from two to four choices. By default the poll’s duration is 24 hours but you can change this up to seven days according to your wish.
- Although twitter polls don’t allow images, you can however add a hashtag prior to the main poll keywords to boost visibility of the poll.
- A tip to remember: Voters’ choices are anonymous and options chosen is only visible to them. The person who created the poll also cannot see the voters’ choices and can only see the aggregate number of votes that the poll has gathered.
Now that you can comfortably set up your twitter polls, what are some of the benefits you derive from the poll?
There is nothing valuable to a business than genuine first-hand insight about the consumer opinion. Businesses depend on such information to guide their marketing strategies as well as product success. So, twitter polls can be an invaluable feature as businesses can get such information without spending much.
Twitter polls happens to be among the best performing engagement feature compared to the others, this is partly because they are still new and people love experimenting new things especially when it comes to socializing. The other reason is due to the freedom that the poll allows the audience to express their opinion through voting. The anonymity of the poll makes the poll authentic and credible as the voters have no fear of someone seeing what they voted for.
When more people check your poll, this increases the visibility of your twitter page which in turn enhances your online media presence. This can perfectly work well for start-ups and small businesses that don’t have a huge following on twitter.
A chance to ask anything
The advantage of a poll is that you can ask your audience anything you want as long as it serves your interest and the audience will participate. Topics can range from politics, weather, sports, most favorable day of the week or even preference between cats and dogs! Creativity here is vital, making your polls interesting and fun is important to ensure they attract maximum engagement but ensure you don’t ignite conversations that can develop into hash arguments among your followers.
4 Ways you can usher in 2019 With a Twitter Polls
The Christmas euphoria is almost culminating but the New Year is here with us. Although the rush hour shopping that comes with Christmas isn’t expected as we usher in the New Year, Twitter users will be more likely notching the web for the last-minute deals.
Businesses and brands can take up this opportunity and engage their followers with twitter polls to weigh in on different options that they can consider which will give them complete command over what they choose to buy. Here is how you can use twitter polls to reach last-minute twitter shoppers.
Offer tempting deals
The long December month has plowed a deep hole in many people’s pockets, and an exciting deal that is offering discount will be welcome. Instead of just announcing that certain products or services will be sold on offer, Form a twitter poll in which you will let your clients weigh in by voting on a deal that they prefer the most.
This will give you a general overview of the customers’ opinions on what your firm is offering as well as inform customers of the existing offer. A poll that is accompanied by a product tutorial, decoration ideas or outfit inspiration will attract more participants since visuals are better in capturing attention.
Respond to customer inquiries with a poll
Going through your followers tweets will inform you about their most pressing concerns that need to be addressed. It can range from the mode of service offered or an assortment of products they would like you to address.
Since your aim is to create an impression of a New Year deal, think of ways that you can increase the demand for your products or services. You can even introduce a poll based on the main products and services that customers would mostly prefer at a certain time of the day or on a particular occasion.
Introduce a competition
Since your aim is to stop people from scrolling and start engaging with your brand, introduce a poll that has a price offering to the people who will be on the winning side.
The winners can earn coupons that will be giving them a discount when shopping for a particular product or services. Such a poll will popularize your firm and is also an excellent way to stay in touch and keep your business-customer relationship alive.
Share useful information
One thing that people will always put a smile on people’s faces and inspires them is motivational messages. As we wind up 2018 and ushering in a new year, think of ways you can rejuvenate the moral of your followers as they prepare to meet new challenges as the year start unraveling.
To attract engagement with your inspirational tweet, formulate a poll that will resonate with the above objective. You should, however, be creative as much as possible in your polls to ensure you drive the conversation in the right direction and you have achieved your objective. Take this chance and build the credibility of your brand that clients can turn to in their hour of need.